3) What kind of media institution might distribute your media product and why?

My three media products:

After doing some research on some publishing companies, it would seem that my music magazine would not be suitable for an independent publishing company. Reason for this is because independent publishing companies only publish an average of fewer than ten titles per year. My magazine will be published once a week to every two weeks so for this reason, an independent publishing company will not be suitable for my magazine.  Also, my magazine is of the Indie music genre which is a well known music genre, however not many people listen to this type of music. For this reason, I think that an independent company would not be a good idea as my magazine would need a well known, rich company to distribute it so that my magazine can have the chance of being well known. Despite my magazine being published to a well known company, it may also have the chance of failing as other magazines of the same genre may over power my magazine and so for this reason it would make sense to go with an independent company. Seen as my main inspiration for my three media products was the NME magazine, which is an Indie magazine that do occasionally branch out to other genres, I saw that their publisher is IPC Media Ltd, which is a well known, rich publishing company. For this reason, I think that a well known publisher would suit my magazine.

My music magazine is mainly aimed at sixteen year olds to mid twenties which is why I chose to have a reasonable price of £2.50 so that my audience can afford to buy the magazine. I looked into IPC Media Ltd, which is a well known publishing company; I have decided that this company would be good to publish my magazine as they publish well known magazines such as LOOK, Marie Claire, InStyle, Now, Teen Now and many more.

Having IPC as the distributor of IE would be good for my magazine as IPC is a well known publishing company that distributes well known magazines. Also, the fact that they have a good reputation and are established, means that my magazine has a good chance of being well known. Also, IPC have connections to stores such as HMV, WHSmith as well as smaller shops such as corner shops. Seen as the company has a good reputation, it will be easier to build trust with the consumers as they are familiar with the company, and for this reason the consumer is more likely to buy the magazine.

Lastly, the company is known globally and have more money to spend than other companies like independent publishing companies. Since the company has a lot of money, they would be able to distribute my magazine through mobile phone, iPads, iPods and kindles. My magazine would get more attention as IE would be sold in different formats. 

• IPC: This image shows what magazines IPC distribute. 

• This image is showing which stores would distribute my magazine: