Focus Group...

For my focus group, I used three students who are of age 16 and asked the following questions for my music magazine cover.



       

• What attracts you to this music magazine? 

I asked this question so that I could see what attracts people to buy a music magazine. Asking this question was helpful as I know what to include on my magazine to make it stand out.

• What do you find effective on this music magazine cover? 

This question helped me to understand what people would find effective on a music magazine so that someone could buy it. Their responses has helped me as I now know what to include to make my music magazine cover effective.

• What works well and what would you change on this music magazine? 

This question gave me their opinions on what they think works well and would could be changed on the music magazine. By them answering this question, I know what not to put on my magazine and what to include.

• If you were to walk in a shop would you buy this magazine, if so why and if not, why?

Once again, this question was helpful as it points out the pros and cons of the magazine cover they are viewing. Their opinions and views will help to create my music magazine cover as I will know what to include and what not to include so that someone picks up my magazine instead of it being left on the shelf.

• What do you think works well?

This question helped me as I could see what they liked on the magazine, so that I could add something similar to mine.

• Would you change anything on this magazine? 

This question also shows me what not to include on my magazine so that I can make mine effective.

• What do you like on the magazine and why, what do you not like and why? 

This question also shows what not to include on my music magazine cover.

• I found that doing this focus group really helped as I have now generated an idea of what I should include on my music magazine cover as they really voiced their opinions. This focus group has helped me have an idea of what colours, text, layout and type of images I should include on my music magazine. I used a cam recorder to film my focus group as the quality is quite good.

QUOTES FROM THE FOCUS GROUP: 

• "Red title" - This quote was taken from the focus group. The reason why they liked the red title was because it is bold and attracts the audience to the magazine. 
• "Angle of gaze" - The angle of gaze attracted the audience, and so because of this, I now know that I should include the angle of gaze.
• "Main image" - Seen as they said that the main image attracts them to the magazine, I know that I should include an attractive main image to my magazine cover.
• "Colour scheme - bold colours, its simple yet effective" - Knowing that bold, simple colours pulls people into the magazine, I know that I should include bold colours to make my magazine stand out. 
• "Layout, not too crowded" - They spoke about the layout, and they like when a magazine isn't too crowded so that it is easier to read. This helps me now, I as I know not to include a lot of writing on the cover. 

This is the URL link to the focus group video on youtube: http://www.youtube.com/watch?
v=0pYcz9iFHcs